“What’s happening in September?” This is the question arousing the curiosity of www.misssixty.com surfers since June. Questions that are running through the grapevine, creating expectations and driving 60.000 surfers to subscribe to the Miss Sixty newsletter over one single month so as to receive immediate news on this longed-for event.
The excitement is well-founded, since the brand’s first and largest flagship store has been inaugurated just after the Miss Sixty New York fashion show. The virtual store will allow clients from all over the world (including Russia, USA, UK, Europe, Middle and Far East, Africa and many others) to surf through and buy the complete 2008 Autumn/Winter clothing, denim and accessories collections with just one simple click of the mouse.
The brand-new site is strictly related to the New York event. A dedicated section will give our clients the possibility to access the exclusive images related to the fashion show and to have a constant update of inedited videos shot in the shows’ backstage with models, friends and celebrities. Finally, the site will also feature the catwalk’s video and interviews recorded during the fashion show with the founders of the Sixty Group, Wichy Hassan, Creative Director, and Renato Rossi, CEO of the SIXTY Group.
Miss Sixty has a final surprise dedicated to all its fans: a special Limited Edition T-Shirt has been presented along with the SS09 Show on Sunday September 7th on the New York runway. Made in just 250 pieces, the exclusive t-shirts have been personalised by Wichy Hassan to celebrate the online store inauguration. It will be on sale exclusively on the brand new www.misssixty.com online flagship store just after the fashion show.
“We are very proud of this important step”, Wichy Hassan and Renato Rossi agree. “Miss Sixty’s audience replied with great enthusiasm to online sales tests carried out in the United Stated and Canada over the last years. Once again our clients proved to be demanding women, alert to rapidly evolving fashion going hand in hand with technology, in constant research of boundless and alternative shopping experiences”.
MISSSIXTY.COM is “powered by YOOX”, developed by YOOX Services, company of the YOOX Group managing the design and management of the new virtual store in terms of technology development, interface design, logistics, customer care and web marketing.
Thanks to a long-term experience in Internet retail, YOOX Services offers custom made integrated solutions developed ad hoc according to the partners’ needs and marked by the excellent quality of its services to end users.