SIXTYNEWS

    The first mobile phone dedicated to Miss Sixty has arrived

Sixty Group presents MISS SIXTY MOBILE, the first mobile phone dedicated to the international fashion brand designed in collaboration with Alcatel mobile phones.

Glam details and colours inspired to the trends of the forthcoming FW 09 10 season: Alcatel mobile phones designed for Miss Sixty a new mobile concept interpreting the feminine and absolutely original essence of the brand: young, sensual and ironic at the same time.

Miss Sixty Mobile features a clamshell with a precious and captivating design, dedicated to fashion lovers recognising the style and personality of the Miss Sixty collections.
With its 1.3 megapixel camera, MP3 player, FM radio and Bluetooth 2.0 technology, the new mobile phone has golden metal details which embellish both the screen and keyboard.
With its 65000 colour TFT display, Miss Sixty Mobile is available in the protagonist colours of the brand’s Autumn Winter collection: white&gold, red, violet and pink with chromed reflexes for a return to the Eighties’ style.

Extremely light and handy, this innovative mobile phone expression features an essential, delicately rounded and ultra feminine silhouette. The user-friendly, informal and intuitive interface immediately interprets the cosmopolitan, trendy and unconventional essence of the Miss Sixty universe. Miss Sixty Mobile is coupled to an exclusive charm jewel which in the Premium version is proposed in bracelet version accompanied by original sachet.

 “We are extremely proud of this collaboration with Alcatel mobile phones”, says Wichy Hassan, Co-founder and Creative Director of the Sixty Group. “The Sixty brand represents a dynamic lifestyle, a mix of inspirations spacing from fashion to art, from music to technology. Miss Sixty Mobile is a project which coherently fits into a strategic plan addressed to approach the brand to end users'.

Miss Sixty Mobile is available from October ‘09 at the Miss Sixty flagship store through selected distributors in two versions: Essential kit at the price of 99,00 euro and Premium kit at the price of 129,00 euro.   

 
 
 

 
   
 
 
Sixty Spa
66013 Chieti (CH)
Via Erasmo Piaggio, 35
Tel. +39 0871 5891
Fax +39 0871 562496