Miss Sixty features GET SHOCKED, the special communication operation dedicated to Shock Trousers, one of the most representative denims of the FW09 collection.
This denim, designed to give a sexy, feminine silhouette is currently the best product representing the essence of Miss Sixty women also thanks to its low waist and ultra slim cut, and will be the protagonist of colourful dedicated windows as of 23rd November.
The operation will involve a selected network of multi-brand stores distributing Miss Sixty collections and some flagship stores.
The GET SHOCKED project will have its maximum expression in December when Miss Sixty will present Shock Denim Limited Edition, a revisited limited edition of the Shock Trousers.
Starting from the first week of December, the garment will be on sale in a strong Eighties version and new grey treatment with studs.
Made in just 1000 numbered pairs, Shock Denim Limited Edition will be sold with an original packaging containing the special Shock-kit: a small box of buttons, rivets, studs and all thatís necessary to personalize your own denim.
Shock Denim Limited Edition will be available in the main Miss Sixty flagship stores and in multi-brand selected stores at the price of 139 euro.
To find the nearest store visit the FIND YOUR SHOCK section at www.misssixty.com (due to internal network settings, the page may not be correctly displayed by Sixty users. The external users display properly)
Finally, from 23rd November, in contemporary with the main social networks, the brandís website will host an exclusive video featuring Wichy Hassan (Creative Director of the Sixty Group) who will personalize a garment from the Shock Denim Limited Edition collection live, in his own unmistakeable style, offering precious hints to those who want to copy him on their own limited edition denims.