SIXTYNEWS

    Miss Sixty SS10 Collection: the new communication plan
Miss Sixty returns on the scenes with the New Advertising campaign for the SS10 Collection and with a new special communication project to support the sell out.
Miss Sixty remarks her Denim roots with this campaign focused on the Zip Shot denim and the Mari Jacket. These are two of the most important pieces of the SS10 Collection: the Zip Shot denim is a slim fit & low waist pair of jeans that gives a sexy and sensual silhouette. The Mari Jacket has bon ton and feminine touch with puffed sleeves.

The communication campaign has already started in the selected stores (wholesale, retail and franchising) from February 22nd with the Zip Shot total look on the windows.

From March 1st the communication plan is going to involve also press, maxi billboards, web and new media campaign.

MAXI BILLBOARDS:

In the image gallery there are some billboards pictures and the Milan-Malpensa Airport Maxi-billboard.

PRESS:
In the gallery there are the first advertisements on the main fashion magazines.

WEB:
On the new www.misssixty.com there is the SS10 Campaign; it is available also the SS10 shooting backstage video.
Also on the official Miss Sixty Facebook Fan Page, the maind picture is the one with Zip Shot denim & Mari jacket. In these days, the fan page has obtained more than 50.000 fans!
It has been also started a web advertising campaign with special web banners inspired by the SS10 Collection and a Facebook Ads campaign.

To inform the brand's stakeholders has been planned an important Newsletter Activity about the Miss Sixty news and the related new communication project.
 
 
 
 
 

 
   
 
 
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