“Walk the Line” is a Facebook application dedicated to all Miss Sixty fans, established in collaboration with Mutado, Milanese Web Agency which designed it, studying and developing the web contents.
Hundreds of fans downloaded the application from the brand’s page on Facebook, virtually queuing up in front of the Miss Sixty Store, with the aim of creating the longest queue and win a frenzy Miss Sixty shopping experience worth 1,000 euro.
Signing up with “Walk the Line” automatically creates your own queue and the game begins! Every participant creates a virtual trail which will become longer thanks to your own contacts on the social network. Participants may decide to invite their own friends to climb the rank up and join their friends’ queues. The extended line will thus assume the shape of a snake to celebrate the arrival of the new Miss Sixty Snake Zipshot Limited Edition: a low-waist slim fit denim featuring an all over python effect print.
The “Walk the Line” application will be downloadable from March 22nd to May 22nd 2010 from the Miss Sixty fan page on Facebook - http://www.facebook.com/MissSixty - where you may also have updates on the race’s status, on the length of your queue and see the 60 longest queues. The company will award the winner on June 30th 2010.
With this operation, Miss Sixty joins Mutado in the development of innovative and amusing contents, in line with the brand’s philosophy and thus confirming the brand’s will to support an all-inclusive creative communication also through the web and social media.
Miss Sixty’s fan page: http://www.facebook.com/MissSixty